7.0 KiB
场景模板库:按输出类型组织
与 design-styles.md 的「提示词DNA」组合使用。 公式:
[风格提示词DNA] + [场景模板] + [具体内容描述]
1. 公众号封面 / 文章题图
规格:
- 封面图:2.35:1(900×383px 或 1200×510px)
- 正文插图:16:9(1200×675px)或 4:3(1200×900px)
关键设计要素:
- 视觉冲击力优先(用户在信息流中快速扫过)
- 文字极少或无文字(公众号标题会覆盖在上面)
- 色彩饱和度适中(微信阅读环境偏白)
- 避免过度细节(缩略图也要可辨识)
推荐风格:01 Pentagram / 11 Build / 12 Sagmeister / 18 Kenya Hara / 07 Field.io
场景提示词模板:
[风格DNA插入此处]
- Article cover image for WeChat subscription
- Landscape format, 2.35:1 aspect ratio
- Bold visual impact, minimal or no text
- Moderate color saturation for white reading environment
- Must remain recognizable as thumbnail
- Clean composition with clear focal point
2. 正文配图 / 概念插画
规格:
- 16:9(1200×675px)最通用
- 1:1(800×800px)适合强调
- 4:3(1200×900px)适合信息密集
关键设计要素:
- 服务于文章论点,不是装饰
- 与上下文形成视觉节奏
- 简洁表达一个核心概念
- AI生成优先,HTML截图仅在精确数据表格时用
推荐风格:根据文章调性选择,常用 01/04/10/17/18
场景提示词模板:
[风格DNA插入此处]
- Article illustration, concept visualization
- [16:9 / 1:1 / 4:3] aspect ratio
- Single clear concept: [描述核心概念]
- Serve the argument, not decoration
- [Light/Dark] background to match article tone
3. 信息图 / 数据可视化
规格:
- 竖版长图:1080×1920px(手机阅读)
- 横版:1920×1080px(文章内嵌)
- 方形:1080×1080px(社交媒体)
关键设计要素:
- 信息层级清晰(标题 → 核心数据 → 细节)
- 数据准确,不编造
- 视觉引导线(用户阅读路径)
- 适当使用图标/图表辅助理解
推荐风格:04 Fathom / 10 Müller-Brockmann / 02 Stamen / 17 Takram
场景提示词模板:
[风格DNA插入此处]
- Infographic / data visualization
- [Vertical 1080x1920 / Horizontal 1920x1080 / Square 1080x1080]
- Clear information hierarchy: title → key data → details
- Visual flow guiding reader's eye path
- Icons and charts for comprehension
- Data-accurate, no decorative distortion
4. PPT / Keynote 演示
规格:
- 标准:16:9(1920×1080px)
- 宽屏:16:10(1920×1200px)
关键设计要素:
- 每页一个核心信息(不堆砌)
- 字号层级明确(标题40pt+ / 正文24pt+ / 注释16pt+)
- 大量留白,投影时更清晰
- 图文比例至少 60:40
- 一致的视觉系统(颜色、字体、间距)
推荐风格:01 Pentagram / 10 Müller-Brockmann / 11 Build / 18 Kenya Hara / 04 Fathom
场景提示词模板:
[风格DNA插入此处]
- Presentation slide design, 16:9
- One core message per slide
- Clear type hierarchy (title 40pt+, body 24pt+)
- Generous whitespace for projection clarity
- Consistent visual system throughout
- [Light/Dark] theme
5. PDF 白皮书 / 技术报告
规格:
- A4 纵向(210×297mm / 595×842pt)
- Letter 纵向(216×279mm / 612×792pt)
关键设计要素:
- 长文阅读优化(行宽66字符、行高1.5-1.8)
- 清晰的章节导航系统
- 页眉/页脚/页码的统一设计
- 图表与正文的优雅共存
- 引用/注释系统
- 封面页设计精致
推荐风格:10 Müller-Brockmann / 04 Fathom / 03 Information Architects / 17 Takram / 19 Irma Boom
场景提示词模板:
[风格DNA插入此处]
- PDF document / white paper design
- A4 portrait format (210×297mm)
- Long-form reading optimized (66 char line width, 1.5 line height)
- Clear chapter navigation system
- Elegant header/footer/page number design
- Charts integrated with body text
- Professional cover page
6. 落地页 / 产品官网
规格:
- Desktop: 1440px 宽度设计(响应至320px)
- 首屏高度:100vh
关键设计要素:
- 首屏5秒内传达核心价值
- 清晰的CTA(行动按钮)
- 滚动叙事结构(问题→方案→证明→行动)
- 移动端适配
- 加载速度
推荐风格:05 Locomotive / 01 Pentagram / 11 Build / 08 Resn / 06 Active Theory
场景提示词模板:
[风格DNA插入此处]
- Landing page / product website
- Desktop 1440px width, responsive
- Hero section 100vh, core value in 5 seconds
- Clear CTA button design
- Scroll narrative: problem → solution → proof → action
- Modern web aesthetic
7. App UI / 原型界面
规格:
- iOS: 390×844pt(iPhone 15)
- Android: 360×800dp
- 平板: 1024×1366pt(iPad Pro)
关键设计要素:
- 触摸友好(最小点击区44×44pt)
- 系统设计语言一致性
- 状态栏/导航栏/Tab栏的标准处理
- 信息密度适中(移动端不宜过密)
推荐风格:17 Takram / 11 Build / 03 Information Architects / 01 Pentagram
场景提示词模板:
[风格DNA插入此处]
- Mobile app UI design
- iOS [390×844pt] / Android [360×800dp]
- Touch-friendly (44pt minimum tap targets)
- Consistent design system
- Standard status bar / navigation / tab bar
- Moderate information density
8. 小红书配图
规格:
- 竖版:3:4(1080×1440px)最佳
- 方形:1:1(1080×1080px)
- 首图决定点击率
关键设计要素:
- 视觉吸引力第一(在瀑布流中竞争)
- 可以有少量文字(但不超过画面20%)
- 色彩鲜明但不俗
- 生活感/质感/氛围感
推荐风格:12 Sagmeister / 11 Build / 20 Neo Shen / 09 Experimental Jetset
场景提示词模板:
[风格DNA插入此处]
- Social media image for Xiaohongshu (RED)
- Vertical 3:4 (1080×1440px)
- Eye-catching in waterfall feed
- Minimal text overlay (under 20% of area)
- Vivid but tasteful colors
- Lifestyle/texture/atmosphere feel
组合示例
场景:公众号封面,介绍一款AI编程工具,想要专业但有温度
Step 1:选风格 → 17 Takram(专业+温度) Step 2:取Takram提示词DNA + 公众号封面模板
Takram Japanese speculative design:
- Elegant concept prototypes and diagrams
- Soft tech aesthetic (rounded corners, gentle shadows)
- Charts and diagrams as art pieces
- Modest sophistication
- Neutral natural colors (beige, soft gray, muted green)
- Design as philosophical inquiry
Article cover image for WeChat subscription
- Landscape format, 2.35:1 aspect ratio (1200×510px)
- Bold visual impact, minimal text
- Moderate color saturation for white reading environment
- Must remain recognizable as thumbnail
- Clean composition with clear focal point
Content: An AI coding assistant tool, showing the concept of human-AI collaboration
in software development, warm and professional atmosphere
版本:v1.0 更新日期:2026-02-13