Tenhal Healthcare Platform - Marketing Content Package
Overview
This directory contains comprehensive marketing materials for the Tenhal Multidisciplinary Healthcare Platform. All content is designed to target multiple audiences (healthcare administrators, medical professionals, investors, and patients) with a balanced focus on clinical capabilities, technology features, operational efficiency, and Saudi compliance.
📁 Contents
1. Landing Pages (Bilingual)
landing-page-en.md- English website landing pagelanding-page-ar.md- Arabic website landing page (RTL-ready)
2. Product Brochures (Bilingual)
product-brochure-en.md- English product brochure/one-pagerproduct-brochure-ar.md- Arabic product brochure/one-pager
3. Social Media Content
social-media-content.md- Comprehensive social media package- 10 LinkedIn posts
- 10 Twitter/X posts
- 5 Instagram/Facebook posts
- Hashtag strategy
- Content calendar
- Engagement tactics
🎯 Target Audiences
All materials address four key stakeholder groups:
1. Healthcare Administrators & Clinic Owners
Focus: Operational efficiency, compliance, ROI
- 60% reduction in administrative time
- 100% ZATCA compliance
- Multi-tenant scalability
- Real-time reporting
2. Medical Professionals (Doctors, Therapists, Nurses)
Focus: Clinical workflow, collaboration, patient care
- Intuitive documentation forms
- Interdisciplinary collaboration
- Visual progress tracking
- Mobile-responsive access
3. Investors & Stakeholders
Focus: Market opportunity, technology, scalability
- Saudi-specific compliance (ZATCA, NPHIES)
- Modern tech stack (Django 5.2, PostgreSQL)
- Multi-tenant SaaS architecture
- API-first design
4. Patients & Families
Focus: Care coordination, convenience, transparency
- Coordinated multidisciplinary care
- Multi-channel appointment reminders
- Digital consent forms
- Transparent billing
🌟 Key Value Propositions
Unique Selling Points
-
Saudi-Specific Compliance
- ZATCA e-invoicing with QR code generation
- NPHIES integration ready
- Built for Saudi healthcare regulations
-
True Multidisciplinary Integration
- Medical, Nursing, ABA, OT, SLP in one system
- Seamless interdisciplinary collaboration
- Unified patient records
-
Production-Ready Platform
- 50+ data models
- Fully tested and documented
- Ready to deploy today
-
Bilingual by Design
- Arabic and English throughout
- Proper RTL rendering
- Cultural adaptation
-
Modern Technology
- Django 5.2.7 + PostgreSQL
- RESTful APIs
- Cloud-native architecture
-
Proven Results
- 60% reduction in admin time
- 40% decrease in no-shows
- 50% faster billing cycles
- 30% improvement in revenue collection
📊 Content Structure
Landing Pages
Purpose: Convert website visitors into leads Length: ~5,000 words (comprehensive) Sections:
- Hero with clear value proposition
- Problem statement
- Solution overview
- Key features (detailed)
- Benefits by stakeholder
- Technical highlights
- Platform modules
- Why choose Tenhal
- Success metrics
- Getting started
- Pricing overview
- FAQs
- Contact information
Product Brochures
Purpose: Sales enablement, quick reference Length: ~2,500 words (concise) Format: PDF-ready, printable Sections:
- At-a-glance overview
- Problem/solution
- Core capabilities
- Key benefits
- Technical highlights
- Success metrics
- Implementation process
- Pricing
- Testimonials
- Contact information
Social Media Content
Purpose: Brand awareness, engagement, lead generation Platforms: LinkedIn, Twitter/X, Instagram, Facebook Content Types:
- Educational posts
- Problem/solution posts
- Feature highlights
- ROI metrics
- Client testimonials
- Industry insights
- Call-to-action posts
🎨 Brand Guidelines
Tone of Voice
- Professional yet approachable
- Innovative but not overly technical
- Patient-centered in all messaging
- Confident without being arrogant
- Clear and jargon-free where possible
Key Messages
- Transform healthcare delivery in Saudi Arabia
- Comprehensive multidisciplinary integration
- ZATCA and NPHIES compliance built-in
- Proven operational efficiency gains
- Modern technology, enterprise security
Visual Identity
- Primary Color: Professional blue
- Secondary Color: Healthcare green
- Accent Color: Saudi green (for local content)
- Typography: Clean, modern, readable
- Imagery: Healthcare professionals, technology, patient care
📱 Platform-Specific Guidelines
- Audience: Healthcare administrators, IT professionals, investors
- Tone: Professional, data-driven, thought leadership
- Content: Long-form posts, industry insights, ROI metrics
- Frequency: 2-3 posts per week
- Best Times: Tuesday-Thursday, 8-10 AM
Twitter/X
- Audience: Healthcare professionals, industry influencers
- Tone: Concise, informative, engaging
- Content: Quick tips, news, feature highlights
- Frequency: 3-5 posts per week
- Best Times: Weekdays, 12-1 PM, 5-6 PM
Instagram/Facebook
- Audience: Broader healthcare community, patients
- Tone: Visual, inspirational, accessible
- Content: Infographics, team photos, patient stories
- Frequency: 2-3 posts per week
- Best Times: Evenings and weekends
🔑 Keywords & SEO
Primary Keywords
- Healthcare management platform Saudi Arabia
- Multidisciplinary clinic software
- ZATCA e-invoicing healthcare
- NPHIES integration
- Medical practice management KSA
- Healthcare EMR Saudi Arabia
Secondary Keywords
- ABA therapy software
- Occupational therapy management
- Speech therapy documentation
- Nursing assessment software
- Medical billing Saudi Arabia
- Healthcare compliance platform
Arabic Keywords
- منصة إدارة الرعاية الصحية
- برنامج العيادات متعددة التخصصات
- الفوترة الإلكترونية هيئة الزكاة
- نظام نفاذ
- إدارة العيادات الطبية
📈 Success Metrics
Website Landing Page
- Conversion Rate: 5-10% (demo requests)
- Bounce Rate: <40%
- Time on Page: >3 minutes
- Scroll Depth: >75%
Product Brochure
- Downloads: Track via gated content
- Email Signups: 20-30% of downloads
- Sales Qualified Leads: 10-15% of downloads
Social Media
- Engagement Rate: 3-5%
- Click-Through Rate: 2-4%
- Follower Growth: 10-15% monthly
- Lead Generation: 5-10 leads per month
🚀 Implementation Checklist
Website
- Deploy landing pages (EN/AR)
- Set up conversion tracking
- Implement demo request form
- Add live chat support
- Configure email automation
Collateral
- Design PDF brochures
- Create presentation deck
- Develop case studies
- Produce demo videos
- Design infographics
Social Media
- Set up social media accounts
- Create content calendar
- Design visual templates
- Schedule first month of posts
- Set up analytics tracking
Sales Enablement
- Train sales team on messaging
- Create email templates
- Develop objection handling guide
- Prepare demo script
- Build ROI calculator
📞 Contact Information
For Marketing Materials Questions:
- Email: marketing@tenhal.sa
- Phone: +966 XX XXX XXXX
For Sales Inquiries:
- Email: sales@tenhal.sa
- Phone: +966 XX XXX XXXX
For General Information:
- Email: info@tenhal.sa
- Website: www.tenhal.sa
📝 Usage Guidelines
Do's
✅ Maintain consistent brand voice across all channels
✅ Customize content for specific audiences
✅ Track performance metrics regularly
✅ Update content based on product changes
✅ Test different messaging approaches
✅ Respond to engagement promptly
Don'ts
❌ Use technical jargon without explanation
❌ Make claims without data to support them
❌ Ignore negative feedback or comments
❌ Copy content without customization
❌ Neglect Arabic-speaking audience
❌ Over-promise on capabilities
🔄 Content Update Schedule
Monthly
- Review social media performance
- Update success metrics
- Refresh testimonials
- Add new features to content
Quarterly
- Comprehensive content audit
- Competitor analysis
- Messaging refinement
- Visual refresh
Annually
- Complete content overhaul
- Brand guidelines review
- Market positioning update
- New campaign development
📚 Additional Resources
Internal Documents
- Product roadmap
- Technical specifications
- API documentation
- User guides
External Resources
- ZATCA e-invoicing guidelines
- NPHIES integration documentation
- Saudi healthcare regulations
- Industry reports and statistics
🎓 Training Materials
For Marketing Team
- Brand guidelines document
- Content creation templates
- Social media best practices
- Analytics and reporting guide
For Sales Team
- Product overview presentation
- Demo script and talking points
- Objection handling guide
- ROI calculator and case studies
📊 Performance Dashboard
Key Metrics to Track
-
Website Traffic
- Unique visitors
- Page views
- Bounce rate
- Conversion rate
-
Lead Generation
- Demo requests
- Contact form submissions
- Email signups
- Phone inquiries
-
Social Media
- Follower growth
- Engagement rate
- Click-through rate
- Share of voice
-
Content Performance
- Most viewed pages
- Most downloaded resources
- Most shared social posts
- Best performing campaigns
🔐 Version Control
Current Version: 1.0
Last Updated: November 1, 2025
Next Review: February 1, 2026
Change Log
- v1.0 (Nov 2025): Initial marketing content package created
- Landing pages (EN/AR)
- Product brochures (EN/AR)
- Social media content package
- README and guidelines
📄 License & Usage
© 2025 Tenhal Healthcare Solutions. All rights reserved.
This marketing content is proprietary and confidential. Unauthorized distribution, reproduction, or use is prohibited.
For questions or suggestions about this marketing content package, please contact the marketing team at marketing@tenhal.sa