BBBB BBBBBBBBBBBBBB BBB
 gettext(u'Hi')  BBBBBBB BBBBBBBBBBBBBBBBBB BBBBBBBBBBBBBX

 gettext(u'Your account has just expired.') SSSS SSSSSSS SSS SSSS SSSSSSSS

 gettext(u'You can restore your current plan %(plan_name)s here:') SSS SSS SSSSSSS SSSS SSSSSSS SSSS SSSSSSSSSSSSS SSSSS
XXXXXXXBBB BBBBBBBBBBBBBB
 gettext(u'or you can upgrade your plan here:') SS SSS SSS SSSSSSS SSSS SSSS SSSSS
XXXXXXXBBB BBBBBBBBBBBBBB

 gettext(u'Thank you') 
XX
 gettext(u'The Team at %(site_name)s') SSS SSSS SS SSSSSSSSSSSSS
BBBBBBBBBBBBB